Adding value for you and the people you serve

What is value?

Think of value as a move towards gain or away from pain.

  • What do you value?

  • What is valued by the people you serve?

  • Are you providing value?

  • Are you receiving value?

The people your serve

Think about the people you serve. They may include customers, suppliers, shareholders, employees, and any other people who influence your strategy.

  • Who are the people you are serving?

  • Who should you be serving?

  • Who should you not be serving?

Your value is the sum of the decisions you make and the actions you take


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