Developing value for you and the people you serve
Think of value as a move towards gain or away from pain
What do you value?
What is valued by the people you serve?
Are you providing value?
The people your serve
Think about the people you serve. They may include customers, suppliers, shareholders, employees, and any other people who influence your strategy
Who are the people you are serving?
Who should you be serving?
Who should you not be serving?
Your value is the sum of the decisions you make and the actions you take